This video breaks down the full roadmap to becoming a Streignth Athlete including what you get inside: 1-on-1 coaching, private app access, supplement support, exclusive community tools, and more. It’s more than just a clothing & supplement brand. It’s a movement built to transform your fitness, mindset, and discipline from the inside out.

In August 2025, Instagram erased everything I built over 6 years — 60,000+ followers gone overnight. What happened next forced me to face who I really am without the numbers, without the validation, without the platform. This is the story of how losing everything refined Streignth’s mission — and why you can’t anchor your identity to what can be taken away.

Streignth isn’t just a brand, it’s a code. In this Founder Files, I share our slogan, our mission statement, and the REIGN Code, the core values that guide everything we do. If you’re here, you’re not just repping a logo, you’re carrying a standard. 🦁

Grab your copy of Scars to Strength on Amazon here: https://tinyurl.com/scarstostrength

This bonus video from 2022 captures a raw, behind-the-scenes moment with Shane as he opens up about taking back control of his life and redefining his direction. It marks a pivotal turning point — not just personally, but for the future of Streignth — as he reflects on the struggles that sparked a bigger vision. This is where the mission started becoming something real.

This video takes you back to where it all started — a college dorm room, a vision, and the first spark of what would become Streignth. From early news clips to scrappy behind-the-scenes footage, it traces the raw beginnings and evolution of the brand. It's a powerful reminder that every movement starts small and with enough purpose, it grows into something far bigger.