Our Story

"Your Adversities Don't Define Who You Are, But How You Respond To Them Does."

We ALL grow up with different adversities to overcome. I, Shane Skaar, come from a place of EXTREME insecurity. At age 15 I was barely 5ft tall, less than 100lbs, had braces/acne, and on top of everything was my deepest insecurity- a chest condition (Pectus Excavatum) which made my sternum cave in. I would NEVER take my shirt off because I'd get picked on. My confidence hung on a thread growing up, and my chest condition was something I was born with that I thought I could never fix. Then, I met Dr. Densmore and learned of a life-altering procedure that could potentially fix my condition. The procedure involved taking a metal bar through the side of my chest and using a strong machine to "flip" my sternum- correcting my chest instantly. The bar would stay in me for 3 years, then once the cartilage had turned to bone they'd take the bar out (which they did August 2018).

July 13th 2015 will forever be the GREATEST day of my life- the day I took a leap of faith and had the procedure. The only way I can describe the pain is it felt like an elephant was sitting on my chest and I couldn't get it off. Yet that temporary pain was nothing- my life was forever changed forever because I took a risk and went for what I wanted. 1 week in the hospital post-op, 4 months of sleeping in a reclining chair, and a full year of recovering later, I was finally ready to come back to athletics.

I developed a mentality that if I wanted something bad enough, I'd take whatever risks needed to reign, prosper, and better myself. Thus, my passion for fitness began. I started training at the local YMCA with a trainer named Joshua Garrison, and he helped me completely transform my body- going from 100lbs to now 175lbs present day. Fitness and self-improvement had now become my lifestyle. Without having Josh and other amazing mentors like my Mom and Dad in my life, Streignth may have never come into existence.

Over the past few years, I've become extremely fascinated by the founders of Gymshark (Ben Francis) and Alphalete (Christian Guzman). These guys made me think, "Wow, imagine what it would feel like to create a brand/movement that would empower others to strive to become the greatest version of themselves?" It wasn't until January 2019 when I stopped wondering and started doing- attempting to make dreams into a reality. I became fully committed and started brainstorming nonstop of the name, what we'd stand for, style ideas, possible partners, and essentially an entire business proposal.

Growing up, my favorite animal has always been the lion. My last name being Skaar (pronounced "scar" like from the Lion King) may have been an influence on that choice. Lions stand for leadership, courage, honor, and strength. It's not the biggest, the strongest, smartest, or the fastest animal. Yet, it's still the king of the jungle because of its ATTITUDE and how it carries itself. With this in mind, I knew we needed a lion as our logo. Fast forward 2.5 years, and here we are.

Streignth has been an incredible journey, and it's just getting started.

We are a young brand- starting Streignth at just 18 years old in January 2019. Originally starting out, I had 2 partners- Tristan Haque (my buddy I met in college) and Talston Stangler (my cousin). As we continued to grow, we 3 eventually mutually decided to part ways. All ending on good terms. Streignth is now just ran through myself.

Today, I'm 21 and a Senior at UW-La Crosse (Wisconsin). Streignth's team of athletes, ambassadors, the entire community, and I are BEYOND thankful for what we've built so far, and this is only the beginning. It has been amazing and truly rewarding to see the rapid growth and impact we've been able to make so far. Having the opportunity to be featured in over 20+ news publications and selling products in all 50 states AND (at the time of writing this) Mexico, Australia, Canada, The UK, New Zealand, and more countries are experiences that wouldn't be possible without you guys believing in us. MY FAVORITE PART of this journey so far has been meeting and collaborating with new people and seeing people being empowered to become their best selves through our brand. There is truly nothing better than helping others succeed.

The word "STREIGNTH" is a combination of the words "strength" and "reign", hence our slogan "REIGN FROM WITHIN". Streignth is about becoming the greatest version of yourself physically, mentally, and spiritually. We want YOU to REIGN over your competition yes, but more importantly we want you to REIGN over your life, your body, your mind, and take control of your life. BE A LION. This is who we are- this is what Streignth is all about.

The Streignth team and I share the vision of providing the highest quality fitness wear that is stylish, comfortable, and affordable while still being "Royalty Quality". Without a doubt, we believe we are creating something very special. Keep browsing through our site to learn more.

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